Store Environment and Impulsive Buying: The Changing Dynamics of Consumer Behavior

The Influence of Culture on Consumer Impulsive Buying Behavior

Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer's impulsive ...

Changing Consumer Behavior and Influencing the Food Environment

SUMMARY Promoting consumption of healthier grain-based foods is clearly an important challenge for public health and industry alike. In practice, however, public health and marketing initiatives are frequently characterized by dependence on superficially plausible but unsound research data and naïve assumptions about human behavior. As a result, many initiatives are compromised from the outset ...

Understanding Impulsive Buying Behavior in Mobile Commerce

Mobile commerce, under the mature development of mobile devices and mobile technology services, has gradually influenced consumer shopping behavior and e-commerce patterns. The majority of past research of mobile commerce has concentrated on mobile technology and consumer shopping behavior. Fewer works took a mobile media application point of view to discuss the effects of mobile devices, mobil...

Stage antecedents of consumer online buying behavior

Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers